Hi, I'm Joel.
For over 15 years, it's been my privilege to help businesses large and small to visually communicate with customers through design. At the end of the day, every company needs a voice. I would be happy to help you find yours.
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I'm a highly creative and multitalented graphics professional with experience in developing innovative designs for print, digital media, and websites. Committed to staying current with design trends that capture brand identity to ensure designs are both impactful and effective.
I've discovered that to make yourself truly happy, you must make others happy first. It's the only way to truthfully learn about ourselves, to absorb life and its experiences.
The Skills.
DESIGN APPS & PROGRAMS
For 15+ years, I’ve specialized in the main staples of design from the Adobe Suite: Photoshop for digital image editing and manipulation, Illustrator for print products, printables, packaging, logo design, and social media needs.
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I have experience in InDesign for document creation and layout design, created website mockups with Adobe XD and Figma, and collaborated on 3D models in SketchUp.
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I've also worked with Adobe Premiere to create social media, informational, and product videos for website and YouTube advertising.
WEBSITE BUILDING, ANALYTICS, & MANAGMENT
I have extensive experience editing and designing several eCommerce Shopify websites on all levels. I'm very comfortable collaborating with local and offshore teams, worked with website builders such as Shogun, and PageFly.
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For 9+ years of experience using Google Analytics, CRM, and website analytics to influence designs, along with a moderate proficiency with HTML and CSS.
My proficiency with file management software specializes, but is not limited to, apps and software such as Dropbox, OneDrive, and Google Drive.
SOCIAL MEDIA MARKETING & MANAGEMENT
I've worked with many social media and marketing agencies that have utilized the latest strategies. My professional and personal social management and content creation experience extends to wide range fo social media platforms such as YouTube, Facebook or Meta, Instagram, LinkedIn, Pinterest, Twitter or X, and much more.
EMAIL MARKETING
I have extensive experience in email strategy, campaign management, creation, and flow initialization using software such as Klaviyo, Mail Chimp, Shopify’s native app, and more.
The Work Experience.
2008 - PRESENT
JOEL BENNETT DESIGN
2013 - 2023
STARFIRE DIRECT
Senior Marketing Designer/Art Director
Took the lead to maintain and refine the brand layout, design, color palette, typography, and voice in alignment with the Starfire Direct vision to ensure brand value and consistency across all platforms.
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With Adobe Creative Suite and Google Suite tools, I created, edited, and proofread the department's digital photography, videography, international and local print projects, and online advertising.
Graphic & Marketing Designer
Consistently helped my clients by crafting visually stunning and impactful designs that effectively convey their brand's identity, captivate their target audience, and elevate their overall marketing efforts.
2020
OREQ
Designer/Illustrator
Worked with the client to facilitate several print projects from catalogs, flyers, billboards and more to enhance the brand.
2006
LIFE'S A HOOT
Graphic Designer/Illustrator
Through colorful designs, the owner of a small company was able to extend her brand reach online for her custom crochet business for infants.
2005-2006
N.E.S.T.A.
Graphic Designer
As the lead graphic designer, I created a collection of vector logos for their online training manuals and programs as well as a collection of printable creatives.
2005-2006
PLATT COLLEGE
AA in Graphic Arts
Graduated top of my class on Honor Roll at Platt College in Ontario with a AA in Graphic Arts
